HARDI comes from an era when tablets started to sell more than computers and when this break changed consumer’s and media’s behaviours.

HARDI was thought of by the desire to imagine tomorrow’s editorial and advertising fashion and luxury contents, and to bring readers a new user experience.

HARDI was brought up by the acknowledgement that the magazine industry is on the wake of a major revolution and that app contents for magazines barely take advantage of all these new interactive and movement possibilities.

HARDI matches a need for opening and revival in Photography.